When this work becomes useful
- The homepage looks acceptable but does not produce useful inquiries.
- Important services are buried or described in internal language.
- The site works poorly on phones or has become difficult to update.
Website redesign / 02
Redesign what is unclear, not just what looks old.
A redesign should solve a business communication problem. Forthstead starts with what visitors misunderstand, where they leave, and what the team struggles to maintain.
Share what needs to work betterA clear first engagement
- Current-site review and keep/change/remove decisions.
- Rewritten page sequence and conversion path.
- A visual direction rooted in the business character.
- Responsive build, redirects, analytics, and launch checks.
03 / How we work
No mysterious middle.
- 01
Preserve useful content and search equity.
- 02
Fix the message and hierarchy first.
- 03
Design around real words and proof.
- 04
Launch with redirects and a measurable baseline.